Author Archives: HostPole

7 Valuable Tips for Website Content Optimization

Are you struggling to increase your business website traffic? Do you not know where to start? 

Do not worry! You can boost your website traffic by optimizing it. In this way, you will be able to rank your site in the search engines. It will also help you improve the user experience. 

How to optimize your website content?

In today’s post, I am going to share some valuable SEO tips and tricks. Follow them to optimize your website and increase traffic. Here you go!

Follow these web content optimization tips!

Define your potential audience 

Before diving into the content optimization phase, you need to figure out your target audience. You should have a clear image of your ideal customers in mind. 

You should find out what products are they looking for on the internet. What are the challenges they are facing? What are their top priorities?

You can benefit from Google Analytics to find out all the valuable information about your target audience. Write down all crucial details about your customers. 

These details will help you provide your users with a better user experience. Moreover, you can interview them and ask them about their pain points. 


Focus on the user intent 

Once you have a clear understanding of who your potential prospects are, now is the time to find the search intent. 

Remember, if you do not customize your content according to their needs and preferences, your website will not receive traffic. 

On the other hand, if your content is aligned with their challenges and desires, you can provide a better user experience to them. 

Hence, you should find out what they are looking for at every stage. After that, your next job is to find some relevant keywords. 

This type of mapping will showcase your site visitors that you are an authoritative brand that values them. 


Conduct your website audit 

It’s time to analyze your website. This step will help you figure out areas that need improvements. It would be best to conduct a site audit. 

At this step, your team can determine site content, layout, overall aesthetics, and back end SEO. 

You can also analyze your competitors’ sites to unveil key strategies they are implementing. In this way, you can customize their strategies and fill in the gap where they are lacking. In this way, you will be able to stay ahead of them. 

Make all crucial changes 

Now, you need to make improvements in all deemed areas. You should create a superb impression on visitors that encourages them to take a course of action. This should be your top priority. 

If you provide lasting impression to the site visitors, they will revisit your site whenever they need an ultimate solution to their problems. 

Here, you will have to entice them to act, whether that means contacting you or subscribing to a newsletter. 

For this purpose, you should include a clear Call to Action (CTA) in your site’s content. It should be highly visible to users.

Another pro tip here is that you should site should be mobile-friendly as well. This is because most people use mobile phones to search for something. 

Focus on the loading speed. This is a great Google ranking factor. 


  • Optimize on-site content

You should optimize your website page for search engines. It will help you improve your site ranking and bring traffic to your site. 

With that in mind, you should include relevant keywords to your page’s meta title, meta description, URL, headings, and subheadings. 

Additionally, you need to include useful images in your website content. Avoid writing lengthy text. Your text should be short and crispy so that readers can easily read and understand it. 

Plus, do not use flowery language in it. Make it simple and easy to read. 


Revamp old content 

Many SEO professionals underestimate this vital step. Revamping already published content on your website is a mandatory part of SEO. 

With the passage of time, you will have growing number of posts and pages on your website that may not perform according your expectations. These could include blog posts, articles, newsletters, and product descriptions.

Therefore, avoid neglecting these pages that are not performing well. Make sure that these pages contain primary and secondary keywords. And they are adjusted in a natural way. 

Moreover, you should also simplify all hard-to-read sentences. Paraphrase the intricate text into simple language.

A free Paraphrasing tool can help you paraphrase the complicated language of your text into easy-to-understand text. The tool uses robust AI algorithms to remove unnecessary words and make the text optimized.

After that, the AI text paraphraser replaces difficult words with simple synonyms and changes the overall structure of the text. In this way, it increases the overall readability of the text and makes it easy to read and scan. 

So, you can use an online paraphraser to revamp old text. 


Focus on off-page SEO 

You will need to optimize your website externally in this step. You should increase all social media efforts and reach out to authoritative websites for backlinks. This will help you build credibility. 

If that website is highly credible, Google will consider your site as a credible source. Therefore, you should invest time and money in off-page SEO.  

Bottom Lines 

Follow these simple tips and tricks to optimize your website content:

  • Define your target audience and understand their needs.
  • Customize your content to align with user intent and provide a better user experience.
  • Conduct a website audit to identify areas for improvement and analyze competitors’ strategies.
  • Make necessary changes to create a lasting impression on visitors and include clear calls to action.
  • Make sure your website is mobile-friendly and focus on loading speed.
  • Optimize on-site content by including relevant keywords in meta titles, descriptions, URLs, headings, and subheadings.
  • Revamp old content by adding primary and secondary keywords. Use an AI text paraphraser to simplify complicated language if needed.
  • Focus on off-page SEO by increasing social media efforts and obtaining backlinks from authoritative websites to build credibility.
List of Applications in Softaculous App Installer

List of Applications in Softaculous App Installer

You can install more than 400 apps  using Softaculous in Hostpole cPanel. You can chose any application you want to install using the categories….

Ad Management

OSClass Revive Adserver Yclas


b2evolution LifeType Serendipity
Dotclear Movable Type SitePad
Chyrp Nibbleblog Textpattern
FlatPress Nucleus WordPress
HTMLy PivotX
Leafpub Pubvana

Micro Blogs

StatusNet Storytlr
Web Designing has Evolved since 1980s

Web Designing has Evolved since 1980s

Web designing evolution.

Web Destining is evolved since it was first started by CERN as Hyper Text in 80s and then evolved HTML Blow is the timeline since then till today.

1989 – First Website Project

Berners-Lee in 1989 proposed to create a global hypertext project in CERN which is now known as the World Wide Web

CERN website dispayed in Line Mode Browser : Courtesy CERN

90s – The Innovation

Web designing evolved with the evolution of technology. Software and tools brought many changes the way website were designed here is brief history during 90s period.

Early 90s

Somewhere between 1991 and 1993 the web pages started to evolve. the platform were mainly Unix based text pages were made during this period with no integrated approach.

This First web page was made in 1992 called (Word Wide Web)

Initial versions of HTML (HyperText Markup Language) only allowed for very basic content structure: headings (<h1><h2>, etc.), paragraphs (<p>), and links (<a>).

October 1994, Tim Berners-Lee founded the World Wide Web Consortium (W3C) at the Massachusetts Institute of Technology, Laboratory for Computer Science

Yahoo website and it’s messenger brought a revolution in websites world.

Mid 90s

New version of HTML allowed the addition of images (<img>) to pages, and eventually support for tables (<table>) was added.

www became the common protocol for web desining.

Vermeer FrontPage 1.0 was launched in 1995 with later became Microsoft Front Page 1.1 in 1196 for Web Page Designing. PHP 1.0 was also launched during 1995. Followed by ASP 1.0 in 1996.

Similarly, HoTMaiL in 1994 acquired by Microsoft in 1996 or 1997 as Hotmail and then MSN Website and Messenger.

Late 90s

Web Browsers war began and this became an opportunity for many individual programmers and companies.

Microsoft Windows 95 (New Version in 1997) had Internet Explorer as key feature of the Operating System as an enhancement to previous version. Microsoft also included FrontPage 1997 in its office suit application which gained popularity and almost every web designer considered it as must have for web page design.

Opera 1.0 was launched during this period.

Altavista Search English got popularity during in late 90s, engaging designers for SEO. The term Search Engine Optimization first appeared in May 1997.

Netscape got the popularity and people but the fight continued and helped many designers and developers to improve technologies.

During this period Cascading Style Sheets (CSS), Java Script and Dynamic HTML and many new technologies were also born.

MacroMedia Launched Flash, Dreamweaver and Fireworks Applications initially for Mac. In 1998 first version for Windows was launched.

Flash and animated GIF and Java Script for widgets gained popularity.

robots.txt standard (Robots exclusion standard or Robots exclusion protocol) as part of the W3C www-talk mailing list. The rules defined in the robots.txt file are used to prevent or restrict indexing robots from accessing a website.

Favicon (a combination of the words favorite and icon) first appeared in Internet Explorer 5.0

e-Commerce Website

Though Electronic commerce was not new, eCommerce existed before www existence but eCommerce website opened new doors for eCommerce and first eCommerce website by Amazon was launched in 1995 to Auction the books.

Online Payment Gatway

PayPal being the first online payment gateway started its first service in 1998

2000 – The big year

Internet Explorer was launched for MAC and at the same time Netscape communicator was also launched which support and creating more opportunities for web designers .

Browsers supported PNG Image format, CSS became very popular.

Netscape was sold to AOL as it lost the war with Microsoft. Microsoft also provided FrontPage Desktop Application

2001-2010 – The Internet Revolution

This period was mainly called the decade of design. During these 10 years Internet and Telecommunication evolved and it brought business opportunities. Many companies gained popularity which no one new before.



Pyra Labs launched one of the oldest blogging tools at The new blogging platform gained a large community of users in the subsequent years. In February 2003, was bought by Google.


(Web Log) Blogging became common and many individuals started designing their own blog site.

New graphics like stylish buttons, rounded shapes, mouse over effects, music and media in website became popular.

Web2.0, HTML5 , Ajaand CSS3 and JavaScript APis were commonly used for programming. Graphic designing including Vector and raster graphics editors gained popularity to create websites graphics.

The raise of Mobile Apps and Web Applications took place during this period and responsive web designing became USP for web designers.

In 2009, grid layouts of website became common.


Adobe acquired Macromedia. Flash and Dreamweaver got branded with Adobe.


Firefox entered into web and launched first version of web browser Firefox 1.0 on November 9, 2004.


Hundreds of XML-based languages got developed, including RSS, Atom, SOAP, and XHTML. XML-based formats have become the default for many office-productivity tools, including Microsoft Office (Office Open XML), and LibreOffice(OpenDocument), and Apple’s iWork. XML has also been employed as the base language for communication protocols, such asXMPP.


Jimmy Wales and Larry Sanger founded Wikipedia, a multilingual internet encyclopedia. The content of the encyclopedia is shared under a free and open license of the Creative Commons. Volunteer contributors from around the world participate in the creation of Wikipedia entries.

Social Networking sites

Improvement in web designing tools helped companies and individuals to connect the people. Social Networking web sites became popular during 2005-2010

– Myspace 2004
– Flickr 2004
– Digg 2004
– YouTube 2005
– Reddit 2005
– Twitter 2006
– Facebook 2006
– Tumblr 2007
– Google+ 2011


The browser was first publicly released on September 2, 2008 for Windows XP and later, with 43 supported languages, officially a beta version, and as a stable public release on December 11, 2008.


WordPress first appeared in 2003 as a joint effort between Matt Mullenweg and Mike Little to create a fork of b2. The first version of the open source content management system called WordPress 0.7. The publishing system is based on PHP and MySQL technology and is developed under the GNU GPL free software license. The predecessor of WordPress was the b2/cafelog blogging platform.  It is most popular and common CMS tool and end of 2010 around 33 % websites are made on this platform and at present in 2019 almost 68% websites built on WordPress.


Launched in 2005, Joomla is almost just as old as WordPress. Behind WordPress, Joomla is the second most popular content management system, powering around 3% of all the websites on the Internet and holding 5.4% of the content management system market.

There were many improvements during this decade and the year 2010 ended with Responsive Web Design.


During this decade their are uncountable improvements and many old technologies like Flash was discarded. In web browsing Microsoft Edge was the biggest change by Microsoft.

Progressive Web Apps, Accelerated Mobile Pages, Voice search optimization, API development, Push notifications, AI-powered chat bots and Motion UI are key concepts that designers and developers have to consider while desining the websites.

Today there are many technologies to develop the website but most popular are Adobe Dreamweaver CC, Bluefish , Atom Text Editor , Google Web Designer , Webflow and finally the most common where almost 70% of websites are made on this platform is WordPress.

Though, there are some end user web designing tools like but I am not considering them as web designing tools. Although, wordpress is also in some cases end user designing but integration and design still keeps the wordpress at top.

Not everything is covered in this blog but most common tools and technologies are listed below which were introduced or evolved during this decade.


Web developers Mark Otto and Jacob Thorton of Twitter began creating the CSS framework Bootstrap in mid-2011. The framework was originally developed to help maintain the HTML/CSS and JavaScript code consistency in Twitter applications. In August 2011, Bootstrap 1 was released as an open source tool and is currently one of the most popular CSS frameworks among web designers. In January 2012, Bootstrap 2 was released, supporting a responsive web layout.

Material Design

Google introduced a new graphic style called Material Design at the Google I/O conference. Since 2015, Google has redesigned most of its applications and services using the consistent visual style of Material Design. According to Google’s definition, Material Design is a “visual language that synthesizes the classic principles of good design with the innovation and the possibility of technology and science.”


W3C adopted the final recommendation for the HTML5 markup language. The HTML5 version has brought an improved browser multimedia playback support, new semantic tags that better define page structure, offline application support, and the <canvas> tag that can interpret vector graphics with an option to insert images.

Web Space and Bandwidth Requirements

Web Space and Bandwidth Requirements

Our customers has approached us many times ask asked what is the best Web Space and Data Transfer requirements for them. We thought to help all other customers who will ask us this question. There are many factors that you need to consider before selecting the Package.

There are many Web Hosting companies offering unlimited, but let us be realistic and understand your requirements.

WebSpace Requirements

Space depends upon the number of pages on your websites. If you have a standard 20 pages website usually one page will have an average size of 2MB . If page is more than 2MB it will take long time to load and your website will not be ranked higher. So optimizing the images to load your webpage is always a good idea. This means your web page will be 2MB consider maximum and 20 pages will calculate to 40 MB.

WordPress Core installation is around 30.8 MB and theme size is anywhere from 1MB to 150 MB. Plugins for heaviest website will also go up to 150MB maximum.

If we consider maximum of all so below will be the calculation;

WordPress , Theme and Plugins = 250 MB

20 Pages standard website = 40 MB

Total standard Website Space Requirement = 290 MB

Unlimited Disk Space?

Today most of the websites size around 160 MB, our packages have spaces which are many times more than you actually need. However, the size of your website  mainly depends upon the content of your website. If you are uploading Videos, High Resolution images then of course your web site size will increase, that is why we have provided multiple options for you to chose from our various web hosting services.

Data Transfer Requirements

Bandwidth Requirement depends upon the the number of visitors visiting your website (traffic on your website) suppose you have 20 pages of 2MB each website as mentioned above and  daily page load is 100 this means 3000 page loads in a month which means 6000MB or 6GB.

You must be wondering what is the maximum size of the website. If we considering all the factors currently 99.9% of websites that are hosted worldwide do not consume more than  5GB of Bandwidth in a month.

Therefore when choosing plan with Hostpole, don’t worry about the Data Transfer, it is metered to ensure load balancing. When users visit your website and play a YouTube video that is being embedded in your website. it will not consume your bandwidth.

Yes, you got it right, Websites like YouTube will need more bandwidth. Or those website which are only image driven.

Unlimited Bandwidth?

Unlimited bandwidth offers is nothing but just a marketing tactics,  for starters it’s a myth. All Web Hosting. Our Packages are realistically made, we know web designers and developers are always concerned about minimizing the page load time and maximizing the page speed as it is one of the SEO factor.